Innsbruck’s own Air + Style snowboarding competition has grown to unexpected heights since it’s creation at the Bergisel in 1994. It’s crazy to think that this event almost never came to be because it had very little support when Charly Weger and Andrew Hourmont dreamed up an idea for a snowboarding “high jump” competition in 1993.

As it turns out, people weren’t really into it. After being turned down several times, they set their sights on the Bergisel, completely changing the magnitude of what they originally planned. By the time they organized the event at the Bergisel, they had no money to promote the event. In a time when social media wasn’t a thing, all they had was a few flyers at the local bars and clubs to get the word out. They didn’t even have pros competing until a week before the event when they went out to a snowboarding competition in a neighboring country to recruit some pro riders and convinced them to participate. At that time, the snowboarding world had never seen an event where people were trying to “GO BIG”. Fast forward to many years later and this event has become one of the premiere snowboarding competitions in the world, influencing Slopestyle and Big Air; both of which are now Olympic events. You gotta love a feel good story!

Air and Style - the two nouns perfectly describing the event. ©Danijel Jovanovic Photography

Air and Style – the two nouns perfectly describing the event. ©Danijel Jovanovic Photography

Air + Style creator, Andrew Hourmont, passed the torch to legendary skate and snowboard icon, Shaun White, making him the majority owner of the event in 2014. It’s safe to say that the event is in good hands moving forward since the artist formerly known as “The Flying Tomato”, will continue to reinvent the tour, just as he did competitive snowboarding with his Double McTwist 1260 in 2010 and the YOLT Flip only days after “retiring” to focus on his music interests in 2014. It became evident that he intends to push this event further right away, announcing during this year’s competition that the Air and Style Tour will now expand to five stops beginning next year.

2016 was the first year that Air + Style was hosted at Olympiaworld; creating a music festival vibe with indoor/ outdoor stages and many booths from sponsors like Burton Snowboards, Blue Tomato, Kühtai, Raiffeisen Club, and DJI. Roaming vendors walked among the crowds selling drinks, snacks, and even Glühwein on tap from backpack dispensers, allowing visitors to stay put, instead of crowding around the tents selling the same items.

Norwegian pro rider competing at Air and Style 2016

Marcus Kleveland – 2nd place in 2016 Air and Style Innsbruck

©Danijel Jovanovic Photography

Sebastien Toutant stomps his best tricks. ©Danijel Jovanovic Photography

The athletes weren’t fooling around when it was their time to fly. Early on in the competition we witnessed two Canadians stomp Backside Triple Cork 1440s. Max Parrot hit a wild Backside Triple Cork 1440 Mute which judges scored scored 82.33 and Marc McMorris scored 91.33 for his sick Backside Triple Cork 1440 Indy. They didn’t do so well on their second scored run, leaving them far from the podium. The highest score on a single run was 92.66 and it was awarded to Norwegian rider Torgeir Bergrem for his gnarly Backside Triple Cork 1440 Mute. The crowd went bananas when he threw that down. Bergrem’s second scored run was a Cab 1260 Mute that went for 74.66 which moved him past Marc McMorris to the third round. Unfortunately due to the strong winds that persisted throughout the evening, the event was stopped after the second round, causing the organizers to award prizes based on the second round scores, granting Bergrem a third place finish. The top two spots were claimed by Norwegian Marcus Kleveland in second place and Canadian Sebastien Toutant in first. Kleveland landed in second place by dropping in for a Backside Triple Cork 1440 Indy (87.33 points) and a Cab Double Cork 1440 Tail (81.66 points). Toutant has the second highest run of the day with a Backside Triple Cork 1440 Indy (92.00 points) and backed that up with his Cab 1440 Stalefish (86.00 points) to lock him in as the 2016 Air + Style winner.

Canadian Pro Sebastien Toutant putting on a show at Air and Style 2016

Canadian Pro Sebastien Toutant putting on a show at Air and Style 2016 on his way to vistory

Sometimes even the best riders fall. ©Danijel Jovanovic Photography

Sometimes even the best riders fall. ©Danijel Jovanovic Photography

The prominent winds did interfere with the competition, but the music acts definitely made up for it. That didn’t keep spectators from having a good time at the activities set up around the grounds. The announcers also did a great job keeping the crowds entertained during the delays and Shaun White himself was spotted walking around amongst the crowds.

Sum 41 live at Air and Style

Canadian rockers, Sum 41, performing at OlympiaWorld during Air and Style 2016

Sunset Sons got the music going with their chilled out brand of Alternative Rock and even did their own rendition of a Sum 41 song which pleased the crowd. Sum 41 followed them and killed their set. This was their first performance for their 2016 tour, and despite not touring in a long time; they rocked the house with their unique style of relentless, high-energy rock. The crowd went nuts for their classic hits like “In Too Deep”. That was probably my favorite set of the day, taking me back to the days when I used to try and spike my hair, wear cargo shorts and rock the vans. Another act that caught my attention was K.I.Z., the trio really worked the crowd during their performance.

German Rap Group KIZ

German Rap group K.I.Z. working the crowd during their performance at Innsbruck Air and Style 2016

@Danijel Jovanovic Photography

Sido, a German Rapper, performs at the Opel Air+Style 2016 in Innsbruck. ©Danijel Jovanovic Photography

Their music bumps and their fans had plenty of love for them, singing at the top of their lungs to almost every song and bouncing their hands up and down like a ’64 Impala on switches. Sido performed later in the evening while the riders resumed competition after a long delay. It was kinda cool having the riders compete while a performance was going on. Rudimental also brought the house down with their unique sound and by that time they had everyone’s attention as the competition had been canceled at that point.

All in all, the Opel Air + Style 2016 was a great competition paired with awesome music acts. It was a bit dissapointing that we couldn’t see the riders continue to battle it out, but you can’t blame the organizers for pulling the plug and prioritizing safety of the riders. I am already looking forward to next year’s event!

Shaun White at Air and Style 2016

Shaun White stopped for a little chat during the event

What did you think of the event? What was your favorite band?