People & Their Stories

Extraordinary stories, an abundance of passion, years of experience, or simply lots of love - Innsbruck is full of people with interesting and exciting stories to tell. Far away from sightseeing, our bloggers uncover the real Innsbruck with all its uniqueness, free spirits and explorers that give the capital of the Alps its true identity, because Innsbruck is not only a holiday destination, but also home for those born here and those who choose to live here. And that's what we want to show you.

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Since launching in Whistler B.C.  in 2004, the event has evolved into a multi-stop international mountain bike and music festival series. Crankworx h...
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Epic Innsbruck 19-02 has landed - we climbed and skied the Kalkkögel couloirs by Axamer Lizum to bring you some Innsbruck freeride epicness!...
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The quality of the clothes and hardware nowadays is incredible, and every brand tries to compete in this quest for excellence. However, I believe bran...
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Here is the latest episode of Epic Innsbruck - Snowbiking at Muttereralm! Using e-bikes we rode up the mountain and shredded the snowy slopes back dow...
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Another spectacular two weeks filled with cross-country and ski jumping came to an end. Here's an overview with some highlights of the event....
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Wampelerreiten is the core of the quadrennial carnival (Fasnacht) in Axams, Tyrol, during which spring evicts winter right in front of your eyes!...
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The Rumer Muller parade carries so much importance to Austrian and Tyrolean culture that it has been a part of the UNESCO World Cultural Heritage sinc...
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Innsbruck offers an abundance of remote workspaces throughout the city. Surround yourself with an innovative community in one of the co-work spaces, f...
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You can raise your landscape photography to new levels while in Innsbruck, with the stunning mountain panoramas all around. For a new perspective, how...
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In a few days from now, on February 19th, the annual FIS Nordic World Ski Championship takes off. Around 700 professional athletes from 65 different n...